Brand & art direction
Co-authors of the brand new you.
Branding is key in a complex B2B setting, casting a shadow that's bigger than your current company is bound to open up previously closed doors. In our brand & art direction service, we help you define the (visual) perception of your brand with our proprietary frameworks.
How it works
Brief.
Let's keep this short.
We collaborate on defining the brief for your new brand. Focussing on key competition, understanding of the business and understanding of market dynamics.
Design.
Putting our aluminium devices to work.
Our design team focuses on setting up initial designs based on the brief. We then gradually iterate through design ideas.
Deliver.
New_you.zip
We deliver the new design in a neatly packaged brand folder. Includes a styleguide, fonts, color guides, templates and more.
A simple setup.
Brand & art direction
Brand & art direction is a project-based service including:
- Scan of the competitive brands in your sector
- (Optional) Ooho key messaging framework set up
- (Re-)design of logo & creative style
- Set up of key (explainer) visuals
- Creation of slide/ doc templates in Office or Google tooling
- Extensive styleguide including font usage & color guides
- (Optional) revamping of existing collateral
