How we turned Spentys from a tech startup into a med tech leader.
Spentys offers a 3D scanning, modelling and printing platform that enables medical professionals to create high-quality, patient-specific medical devices faster and at lower costs.
From day one, we have been working hand-in-hand with Spentys' management team to help them create a med tech leading innovator.
Key challenges.
Zero to one.
With a new innovation almost every other day, the orthopaedics space is crowded with both innovative startups and big medical device companies.
Industry pedigree.
Coming from a technology background, bringing in experience in medical device marketing was quintessential for Spentys.
International.
With a minor presence in Switzerland, internationalizing the company was a key next step.
In comes Ooho.
With Ooho, we set up our Team-on-Demand service offering and defined the entire marketing strategy as well as operational rollout. In the first months we set up:
- A carefully designed strategic communication plan
- A revamped Spentys brand & design
- A conversion-driven website using new & existing content
- Implementation of a go-to-market strategy for Spentys' international expansion
- Key strategic pivots including conceptualisation, design & marketing strategy for the SaaS product
Team-on-Demand.
Roll out marketing strategy like Spentys. Discover a
- A team that takes care & fixes stuff across the marketing spectrum
- Full graphic design coverage by our team
- Growth strategies across social & email
- Set up of CRM systems & marketing stack
- (Re)branding & communication activities, press releases...
- Management of junior marketeers, interns & hiring
- Web & tech stack management across marketing tools
- Full scope of sales enablement & collateral creation
Results.
87,5% increase in MQLs
Thanks to proven marketing tactics and the implementation of a conversion-driven website, Spentys noted a 87,5% increase in MQLs, when comparing with their old system.
Mdrchecklist.com
Together with Spentys' QA team we co-developed a product that enables medical professionals to check their compliancy with the new MDR. Resulting in a significant increase in brand relevance for Spentys in the European space.
50% increase in intl. revenue.
We set up and implemented a virtual go-to-market strategy for the French, Swiss & German market based on sales targets provided by the board of directors. This resulted in a 50% increase in global revenue.
