How we achieved 5x growth of Zorgpunt's e-commerce business in 8 months.
Zorgpunt enables best-in-class home care by providing qualitative assistive devices direct-to-consumers and through a network of well over 280 local pharmacies.
With Ooho, we set up our Team-on-Demand service offering and defined the entire marketing strategy as well as the operational rollout
Key challenges.
Awareness.
The brand awareness was rather limited as well as the awareness of alternatives to established, pseudo-governmental competitors.
E-commerce.
The webshop wasn't generating the revenue potential everyone felt it had. With limited direct orders from consumers, there was more to be explored.
Channel optimisation
With a large network of partner pharmacies, distributor activation was as a key improvement area.
In comes Ooho.
In our first months, we focused on:
- An analysis of personas and their buyer journeys
- A communication and positioning plan
- A lead generation and community building strategy for social media
- An innovative search strategy for the webshop and local stores
- A paid acquisition strategy through both search and social
- A conversion-driven webshop, rebuilt from the ground up
- Professional product photos, video's and SEO descriptions
- "Care guide" with guides, video's, e-books and quizzes tailored to the target audience
Team-on-demand
Ooho collaborates with Zorgpunt with a monthly retainer and a sales-based collaboration model. With skin in the game and our end-to-end offering, we're able to help Zorgpunt grow sustainably, and fast.
Results.
5x local exposure.
With scripting magic and Google sauce, we increased Google displays of local pharmacy partners from 8.000 a month to 40.000 a month. Resulting in store owners reporting a significant increase in local store visits.
5x website visitors.
With the help of an online ad-driven approach we were able to increase website traffic from 2.000 a month to 11.000 a month.
A sold-out warehouse.
9 months in, were were called to stop our efforts. With a sold out warehouse, Zorgpunt had shifted its traction problem into an operational challenge.
